Aker BioMarine launches Krill Oil Week in Japan

Aker BioMarine is bringing its global Krill Oil Week campaign to Japan June 21-27 to promote krill oil, preventive wellness and healthy aging in a fast-growing nutraceutical market. The effort includes a Japanese consumer education site, a regional webinar and retail and digital outreach focused on omega-3 science and sustainability. Why it matters: - Aker BioMarine is targeting Japan’s growing demand for preventive health, healthy aging and premium omega-3 supplements. - The campaign aims to raise awareness of krill oil as a multi-nutrient option in a market that values quality, traceability and sustainability. - The push could help expand krill oil’s footprint in Japan, where exposure remains limited compared with the U.S. What happened: - Aker BioMarine launched Krill Oil Week 2026 in Japan as part of a global campaign running June 21-27. - The initiative is expanding from North America, where it started in 2024, into Asia for the first time in 2026. - The campaign is designed to engage ingredient suppliers, nutraceutical brands, retailers and media partners. - The company said the effort will run through webinars, digital education, social storytelling and retail collaborations. The details: - Krill oil is made from Antarctic krill and contains omega-3 fatty acids EPA and DHA, phospholipids and the antioxidant astaxanthin. - Aker BioMarine says krill oil supports heart, brain, joint and skin health, along with overall wellness. - The Japan campaign will also highlight energy, resilience, active lifestyles and whole-body balance. - A Japanese version of KrillOil.com is launching as an unbranded consumer education platform. - The site is meant to explain krill oil’s ingredient profile, quality, sourcing and product information for consumers, healthcare professionals and brand partners. - Aker BioMarine says krill oil has decades of research, extensive clinical evidence and a well-established safety profile. - The Asia webinar, titled The Multi-Nutrient Game Changer, is scheduled for Wednesday, June 24 at 3:30 p.m. JST. - The webinar will cover krill oil’s multi-nutrient profile, its phospholipid advantage over conventional omega-3s and new clinical findings on muscle preservation and musculoskeletal pain relief. - Registration is available through the webinar link . - The company’s ingredient portfolio includes Superba Krill Oil, Lysoveta, Revervia, PL+ and the consumer brand Kori Krill Oil. Between the lines: - Japan’s aging population and health-conscious consumer base make it a natural test case for premium nutrition products tied to longevity and proactive wellness. - The campaign leans heavily on education, suggesting the company sees awareness, not just product availability, as the main barrier in Japan. - Sustainability messaging is central because krill oil is being positioned against broader concerns about marine resource limits and supply-chain responsibility. - The company is also using science, transparency and branded education to differentiate krill oil from other omega-3 sources. What’s next: - Aker BioMarine will use the June 21-27 campaign window to drive consumer, retailer and brand engagement in Japan. - The company expects more awareness around krill oil’s benefits as the Japanese education platform and regional webinar roll out. - Broader demand could follow if premium omega-3 supplements continue to gain traction among both younger and older consumers. The bottom line: - Aker BioMarine is betting that Japan’s appetite for healthy aging and sustainable wellness can turn krill oil from a niche ingredient into a more mainstream omega-3 choice.